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Adsense - PPC Glossary

Adsense - PPC Glossary

This is a form of revenue share that Google runs. It enables webnasters to place Google adwords on their sites, when ever an ad is clicked Google will share the revenue they get from the advertiser with the webmaster. Google will provide the webmaster with code to insert into the page and then also make sure the ads are targeted to the pages to increase the click through rates.