Resources

Adwords - PPC Glossary

Adwords - PPC Glossary

This is the name of the Goggle based PPC advertising system they use. It lets advertisers run adverts on their search results with a view to sending more qualified traffic to sites that pay.

A webmaster can ask Google to show your ad every time a certain keyword is shown, if a person clicks that ad then the webmaster will pay Google an amount of money that will have been confirmed earlier by setting a maximum bid.