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CPA - PPC Glossary

CPA - PPC Glossary

Cost per aquisition. This is how much it costs you to convert one visitor into a customer. If you pay 6.63 for a click to your site and then that person converts into a customer then 6.63 is the price for aquiring one customer. Of course you can go into much more detail bby also adding in the cost of office rent, wages etc.