PPC Glossary
These PPC terms and definitions have been compiled over time and will constantly be added to and refined. For SEO (natural search) terms please take a look at our SEO glossary
| PPC | CPC |
| CTR | CPA |
| Keyword | Impression |
| ROI | Minimum bid |
| Maximum bid | Auto bidding |
| Conversion | Doorway Page |
| Google adwords | Overture |
| Adsense | Broad keywords |
| Direct keywords | Negative keywords |
