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PPC Glossary

PPC Glossary

These PPC terms and definitions have been compiled over time and will constantly be added to and refined. For SEO (natural search) terms please take a look at our SEO glossary
PPC CPC
CTR CPA
Keyword Impression
ROI Minimum bid
Maximum bid Auto bidding
Conversion Doorway Page
Google adwords Overture
Adsense Broad keywords
Direct keywords Negative keywords