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Keyword - PPC Glossary

Keyword - PPC Glossary

A keyword is a word that is deemed to be key to the sites theme. If I had a site about web hosting then the word hosting would be a keyword that I would like to rank for. A keyphrase would be web hosting. To find out the real keywords and keyphrases that would deliver you the best targeted traffic keyword research would need to be done, this would pin point different phrases that bring in traffic that would convert.