Affiliate Marketing - SEO Tips
Affiliate programs are a great means of earning some handy cash; but not all affiliate programs are profitable. Some will only take up your time and energy and some others may even spoil your website reputation. This is why you got to carefully select your affiliate marketing programs and make sure that they work for you same as your work for them. Given below are a few points that will help you make better decision in choosing an affiliate program that works for you rather than working only for the affiliate merchant.
Points for consideration before selecting an affiliate program:
1.) Your website and your visitors
If you already have a website, make sure to go for online affiliate programs that jell with your website theme. If your website is about cars then promoting cycle related products is going to have very less or no impact.
Secondly finding and scrutinizing your visitors and your target market is a good idea. In any affiliate program, your visitor is the one who is going to get you returns. So primarily get to know your visitors. Analyze your visitor behaviour using your website statistics before deciding on which affiliate program to go for. Your objective should be to find out what your visitors are looking for and then promote products of their interest which also match with your existing products or services (if any).
2.) Affiliate merchantís website
Most affiliates donít give much importance to the affiliate merchantís website, forgetting the fact that hereís where the actual sales conversion is to take place. Itís very important that the affiliate merchantís website is designed to sell. So check and make sure that the merchantís website is free from unwanted banner advertisements/pop-ups and focus on the affiliate product.
Some affiliate merchants promote more than one product/service on a webpage which can dilute the conversion rate. It is best to go for affiliate programs that focus on a single product/service per webpage.
3.) Quality of goods/services
Just imagine how you would feel, if you were referred by a website to a product that turned out to be of inferior quality? Your visitors will feel the same way about your website if you promote inferior or overly priced goods/services. Always make sure to know about the product/service you are planning to promote. Check for testimonials and references from existing customers to find out about the quality of goods. If possible you can even plan on using them yourself to be on the safer side. In addition, also make sure to compare similar products available over the internet for features and rates.
There are many products that have trial periods or return policies associated with them. Products having return policies can increase the conversion rate but may also lead to debiting in case of a chargeback. Promoting products sold on a trial period basis requires cookie detection to track sales at the end of the period which is very unreliable. So itís better to confirm with the affiliate merchant the tracking method used or the affiliate payment scheme, in case the products have trial periods.
4.) Reputation of the affiliate merchant
The reputation of the affiliate merchant is important because the odds are against you. There are chances that some affiliate merchants may not payout or make deductions to your actual payments. So make sure to find out using references about the affiliate merchantís history of making proper payments.
Already existing affiliates of the affiliate merchant are your best source of information. In addition be sure to read their business literature to get an idea about their history of past and present operations.