Top 10 SEO Tips - SEO Tips
1 · Title of the page
The title of any web page should be descriptive and explain the contents of the page well. Never EVER leave the home page with the default title of Home, Index, Default. The title as well as giving the surfer an idea of the contents will also give a visiting search engine spider an idea of the page and its contents.
2 · Domain and the URL
If you have - in between your keywords in your domain name it will act as a space in between words. So if a search engine user were to search for "red colour widgets" and I had a domain name of red-colour-widgets.com then I would have a better chance of getting a higher place in the results page than redcolourwidgets.com due to the - being used. The actual URL of a page can influence the results as well, for instance:
should in theory rank higher than:
3 · Content
On your page you should always try to have a healthy amount of descriptive text to explain what the page is about, don't rely on the title of the page. You should aim to have your keyword in the text as much as you can, with it still being comfortable to read. This is known as keyword density.
4 · H1, Bold, Italics
You should have your main keywords once in an Hx tag, once in bold and then once in ITALICS, this should show the search engine crawler that these are important words/phrases for the page, so in turn the crawler will make the assumption that the keywords are important for a visitor.
5 · Anchor text
Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.
6 · Fresh content
As far as Google goes, it loves fresh content. They have a fairly new spider that they call the freshbot, it crawls the web daily looking for new/updated pages and sites. It will then list the page at the top of their index for that sites keywords. It will stay there for a few days, if the page was just an updated version of what is already in the results it will revert back to the old version and drop back to it's old position, if the page is brand new then it will drop completely from the index, until the next full update when it should take a permanent place in the results.
Google are doing this to keep their index topped up with the freshest pages and sites, instead of old information. If you keep you're site updated daily you should be able to keep the site close to the top of the search results.
7 · Domain check
If you are going to buy and use a URL that may have already been used in the past, it is worth while checking the history of the URL. If for some reason the site was banned by a search engine for any number of possible reasons it can still carry that penalty for many years afterwards. You can check to see what a site looked like from the very first time it went online by using the wayback machine at www.archive.org
8 · Page submission
Submit the root page to all the big search engines on the Internet: Google, Yahoo, MSN. It will take them a while until they crawl your site fully but be patient. There are plenty of directories online, find one that fits the theme of your site and submit the root URL, again this may take a while but be patient.
9 · Linking
Also see website linking
Exchange links with sites that are on the same topic as your own, try to make sure that the sites rank well in the results pages that use the same keywords as your own. It will help a search engine to spot a theme. The same also goes for your own site, link the internal pages together if the content compliments each other.
10 · Tracking
Get a good web stats package that lets you know what search engine spiders are visiting your site, what keywords are being used to find your site. The referrers that direct users to your site, and of course how many hits/page views you are getting.