Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service.When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages.
Our PPC Approach
The following PPC steps are taken to raise our clients profile in the search market and deliver converting traffic across a wide range of keywords;
- Market analysis to develop search objectives
- Keyword generation and analysis
- Competitive assessment to develop strategies
- Campaign Structure for ease of management and flexibility
- Ad Copy for ads for generic and targeted keywords
- Landing Page Optimisation to maximise conversions
- Ongoing Monitoring and Optimisation
- Detailed Performance Reports